The Art of Managing Expectations: Strategic Action Plans for Small Business Success

Dr. Pamela Gurley, D.M.
5 min readMar 7, 2024

Effective planning is the bedrock of any small business or entrepreneurial venture. In a world as dynamic and competitive as ours, having a strategic action plan is crucial — but it’s equally important to set realistic expectations about what those plans can achieve. There is a delicate art in setting expectations as you develop and implement your…

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Dr. Pamela Gurley, D.M.

Business & Leadership Expert. The Un@pologetic Entrepreneur. Feat’d in Forbes, on Good Morning Washington & Fox5Atl. Connect on IG, FB, & Twitter: @iamdrpgurley