Innovative Marketing Strategies for the Unconventional Entrepreneur

Entrepreneurship comes with a lot of demands. That demand takes place in an ever-changing market, so it’s essential to find ways to be effective in your marketing strategies. As a small business owner or entrepreneur, you must find innovative ways to reach your target audience and stand out from your competitors. However, many entrepreneurs have limited resources, so investing in expensive conventional marketing strategies can be challenging. That’s why I wanted to share some unconventional yet effective marketing strategies many entrepreneurs may not have considered that have the potential to take a business to new heights.

Collaborate with Micro-Influencers

Influencer marketing is not new, but collaborating with micro-influencers has become a growing trend that can work wonders for small businesses. Micro-influencers have a smaller following (around 10k-100k followers) on social media platforms such as Instagram, Facebook, Twitter, or TikTok, but they effectively reach their audiences. They can provide authentic recommendations, reviews, or testimonies of your products/services.

Use Augmented Reality (AR)

Augmented reality technology allows customers to visualize products in their homes or offices before purchasing. Many large companies have already…