Don’t Lose Your “Voice” Using AI For Your Content Marketing

While Artificial intelligence (AI) has been great for many business owners, influencers, and bloggers, some are using it, and it is unknowingly and slowly shifting the voice of their brand. Yes, it has been a game-changer that enhances the growth of companies’ marketing strategies; however, with this exciting new technology comes a significant challenge: maintaining your brand’s voice. It is essential to remember that writing is a craft, and every piece of content has its own unique tone and voice.

Think about it: movies and television shows with three or more sequels or seasons are great until there is a significant shift or complete change in tone. Often, that is because new writers have their own voice that is very different from the previous writers'. Instantly, people either like or don’t, and the criticism can make or break the existence of a return. It is the same thing for content marketing in business. The harsh reality is that AI can unintentionally lead to a significant shift in tone, affecting your target market and audience engagement. That is why it is crucial to understand the potential consequences of using AI in content marketing.

AI Creates Generic Content

One of the most significant risks of using AI for content marketing is that it can create generic content that lacks…