6 Ways to Identify Your Target Audience for Business Growth

Dr. Pamela Gurley, D.M.
3 min readMar 6, 2024

Understanding your target audience is the linchpin of your business’s marketing efforts. Without this understanding, you’re essentially shooting arrows in the dark, hoping to hit the bullseye. For entrepreneurs, small business owners, and startups, pinpointing your target audience is even more critical as resources tend to be more limited, making efficiency and accuracy in your marketing…

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Dr. Pamela Gurley, D.M.

Business & Leadership Expert. The Un@pologetic Entrepreneur. Feat’d in Forbes, on Good Morning Washington & Fox5Atl. Connect on IG, FB, & Twitter: @iamdrpgurley